Tuesday Feb 21, 2023
Asif Masani: All About FP&A
Asif Masani has an inner belief that has guided his entire career. “Whatever I learn something, I don't feel good if I don't share it”.
This ethos has taken Asif on a journey to become an FP&A leader and author. He has just published his first book about FP&A, hit nearly 60,000 followers on LinkedIn and his daily advice has almost single handedly opened the eyes of Indian finance people to FP&A as a career. Unsurprisingly, his education-first focus has led him to lead FP&A (APAC and India) at e-learning company Coursera (which facilitates 7000 courses, and which set up its FP&A team three years ago).
For such a stalwart of FP&A only nine years ago Asif admits “I had never heard about FP&A before” until he landed on a role as financial analyst at Citi. He has since had FP&A roles at companies including Pfizer, and Great Learning.
In this episode Asif talks to Paul Barnhurst about his career journey:
- From audit at EY to FP&A
- How a struggle to find a job led him to become a top FP&A influencer
- The top advice for finance people to build their own online brand
- How he embarked on writing his new book, All About FP&A, a 220 page guide for those entering the profession
- How FP&A operates at e-learning provider Coursera a 4k employee company offering 7000 courses
- The importance of special projects driving value in FP&A at Coursera
- Core metrics which he tracks closely
- The evolution of FP&A in India
- The outsourcing of finance functions to Indian companies
- The biggest trend in FP&A in 2023
Watch the full show on YouTube
Read the full transcript and blog
https://www.datarails.com/fpa-today-episode-44-asif-masani-all-about-fpa/
Follow Asif Masani on LinkedIn
Follow Paul Barnhurst on LinkedIn
FP&A Today is brought to you by Datarails.
Datarails is the financial planning and analysis platform that automates data consolidation, reporting and planning, while enabling finance teams to continue using their own Excel spreadsheets and financial models.
Get in touch at www.datarails.com
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