Anna Oblakova: 50 Shades of FP&A Maturity

Anna Oblakova has spent 15 years in FP&A - it is the only job she ever wanted. 

She started her career in large Russian companies. Beginning her career at VMHY Holding her first taste of FP&A was being pushed into the deep end of M&A, due diligence and business valuations.

Future accomplishments include building an FP&A function from scratch at Bank Zenit where she eventually managed a team of 10 FP&A professionals. Following a career break, Anna moved to France where she is manager of FP&A at Sodastream (bought by Pepsico for $3.2 billion in 2018). In this interview Anna discusses some of the highlights of her career including:

• The reasons for setting up the online resource and blog FPANDA CLUB
• The 50 shades of FP&A Maturity and why it is important to measure FP&A progress
• How FP&A teams can use personas to build better business partnerships 
• Why it is vital that key metrics to follow should be aligned with the strategic objectives of the company
• The constantly growing gap between expectations of stakeholders and FP&A teams
• The need for continuous learning to succeed in FP&A

Follow Anna on LinkedIn

Check out the FP&A Club website founded by Anna Oblakova

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To suggest a great guest for the show, or if you would like to be the FP&A Pro being interviewed contact jonathan.m@datarails.com